Xmas Live x Sam Fender

by Olivia Mannix

Christmas is fast approaching and we are really getting into the festive spirit! After being part of our Take The Stage campaign earlier this year, Sam Fender is back and has joined us for our latest instalment of Xmas Live.

Hailing from North Shields, singer-songwriter Sam Fender first bounced onto our radar back in 2018. He won the Critics’ Choice Award at the 2019 Brit Awards and released his debut album, Hypersonic Missiles in September 2019. Since the album was released, we haven’t been able to get enough of Sam Fender’s music and we are delighted to have him in our Christmas campaign.

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2020 has been a strange year and Covid-19 has impacted virtually everyone on the planet. The music industry has been massively affected, with artists’ regular activities being limited or ceasing completely. For Sam Fender, it was a huge blow when his tour was postponed, but like a lot of other musicians, he has taken this year to focus on creating new music.

Despite the negatives we have experienced this year, there has been a lot of positivity. We have all come together, tried new things and adjusted to the ‘new normal’. Back in the summer, Fender was one of the first artists to play at one of the UK’s first major socially distanced gigs. And what a treat it was! However, we’ve got something to look forward to in the New Year. Sam Fender will hit the road for his much-anticipated tour which will include some of his biggest headline shows to date!

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For the Christmas season, Sam Fender has taken to the stage wearing some of his favourite gear from Barbour International. For AW20, Barbour International have produced a range that is, of course, practical and carefully designed to aid every man’s personal adventure. Discover timeless clobber that fits perfectly into new-age British fashion.

Follow our Instagram page to keep up to date with Sam Fender’s performances.

Check out what pieces Sam is wearing from Barbour

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