The Story Of Fred Perry In Music Videos

Fashion / November 24, 2014
by admin

Let’s face it, Fred Perry is one of those brands where it’s always been cool to represent the logo.

Be it collaborations with Dior’s Raf Simons, Tour De France winner Bradley Wiggins or infamous pop artist Peter Blake, the brand founded by the last Englishman to win Wimbledon has all aspects of modern life covered.

Although started as a sports brand, it’s in music where Fred Perry’s roots have become entwined. Since the late ‘50s and the emergence of Mod culture, musicians and their fans alike have been donning shirts, polos and jackets with the famous wreath on display.

Here are some of the most influential Fred Perry wearers in music that have that have sported the laurel logo in some way or another over the past 30 years:

The Specials

The Specials were a forward thinking group, blending reggae and ska with punk and rock’n’roll. Terry Hall, lead singer of the group was often seen sporting a deep V-neck Fred Perry jumper and he eventually ended up collaborating with the brand on his own version.

Although Rat Race was released a few years before 1984, it’s worth clocking the famous Fred Perry collar.

Damon Albarn & Blur

The Blur front man is probably the most notable Fred Perry wearer of all time. Whether it’s playing a dingy club in the early days of Blur or headlining Glastonbury festival, it would almost be surprising if Albarn was spotted without Fred Perry. It’s also said that he has a different coloured shirt and Harrington jacket depending on whether he’s performing with Blur, Gorillaz or Dr Dee.

He’s also not the only man in Blur to like the brand, check drummer Dave Rowntree’s polo in this video

The Streets

Like the Specials, The Streets were trailblazers of their generation. Mike Skinner’s eclectic mix of club and rap influences were delicately strung together, all while the front man had his collars popped and buttons undone. Check Mike Skinner’s black & white polo here

Jake Bugg

Nottingham’s very own Jake Bugg is probably one of the only musicians with a guitar still in his hand that is still thriving in the current music industry and like Albarn, is rarely seen without the brands logo emblazoned somewhere on his attire.

Notable mentions

Paul Weller, Peter Doherty and Amy Winehouse all deserve mentions, as all of whom have represented the brand throughout their careers, so why not take a leaf out of their book and pick yourself an item here.

Click here to shop Scotts’ full range of Fred Perry 

Image credit: Tom Oldham / pymca / Rex Features

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