Summer at scotts; The Road To Isle of Wight Festival

by Johanna Roelich

Our favourite time of the year has officially landed! To get our loyal fans (you lot) ready for their holidays – and for most, probably the first oversea’s getaway for a number of years, we launched summer ahead of the official seasonal change. This year, we wanted to do things a little different and involved one of our favourite summer activities; music festivals.

Isle of Wight festival is a favourite amongst many music lovers, including ourselves, so looping in summer ’22 was a no brainer.

Our summer campaign follows three bands/artists on their journey down to the festival, all kitted out in the latest and greatest, of course.

Introducing;

The Rifles – featuring our Heritage brands

Indie-rock Londoners The Rifles joined us for our summer journey this year, and we’ve had a blast! The five-piece band consists of collage friends Joel Stoker and Luke Crowther, Dean Mumford, Lee Burgess and Kenton Shinn. First gaining their musical influence at Knebworth watching the mighty Oasis in 1996, Joel and Luke came away feeling the much-needed urge to start up a band, and the rest is history. With three albums under their belt all making top 40 in the charts, the boys had a solid impact in the music industry throughout the noughties, leaving their mark for today where they still continue to sell out gigs and get solid positions in many major festivals around the UK. We were privileged to have both Joel and Luke join us this summer, on their way down to the Isle of Wight Festival. This is their journey to Isle of Wight Festival 2022. The fellas perform there on Saturday 18th June.

The K’s – in Terrace

The K’s are quite possibly one of the most down to earth, entertaining and talented bands around. The Earlestown boys make every show unique and equally as energetic as the last, but believe me when I write, that’s not just the case for when they’re tearing up the stage. This summer campaign highlights the energy and the boy-like attitude that runs through their veins, making their stamp on this project. Everything captured in this campaign is fairly true to life, up to the point where form of transport is an ice-cream truck…

The K’s play Isle of Wight Festival on Thursday 16th and Sunday 19th June, and they’re not one to be missed!

Coco – repping our Urban brands

Introducing the lad so full of life and with enough drive in one little finger that it’s impossible to not get influenced when around him; Sheffield MC Coco. It is this drive mixed with his self-believe that has seen Coco gain a rapidly growing fanbase, steadily becoming one of the most prominent names in the British music scene. Growing up and making his stamp on the Steel City, Coco took the plunge and moved to London to reach new followers. This inspiring lad continues to rapidly growing through the industry which is well-deserved, and now he joins us for our summer campaign, on the Road To Isle Of Wight festival. Watch this space!

Here’s a cheeky look at behind the scenes.

Keep a close eye on our social channels to follow the campaign and see how it all wraps up!

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