Most Searched Players – Euro 2020

by Olivia Mannix

Football is finally back and it looks like we’re in for a huge summer of it as Euro 2020 is just around the corner. To celebrate the event, the team here at scotts did a little legwork of our own to find out who the most searched players, teams and the most searched England XI are.

Top 20 Most Searched Players

The most searched player from Euro 2020 is, perhaps not too unsurprisingly, Cristiano Ronaldo. The Portuguese forward is one of only two male footballers to score over 100 international goals  and he came out comfortably on top here, with an average of over 6 million searches a month in the past year.

This incredible number makes Ronaldo at least three times more popular than any other player, according to Google searches, with the second on the list being PSG’s French striker Kylian Mbappé (1.8m) and Sweden’s Zlatan Ibrahimović (1.5m) in third.

From the top twenty most searched players available for the competition, there are more Spanish and German players in the top twenty than any other nationality (4 each), including Real Madrid defender Sergio Ramos (1.2m) and Chelsea midfielder Kai Havertz (823k).

This is followed by three English stars, two each from Portugal, France, and Belgium, with Sweden, Poland and Wales all on one.

In addition to this, the Premier League comfortably has the most players in the top 20, with half of that list plying their trade in England top division. Bruno Fernandes of Manchester United and Spurs’ Gareth Bale top the PL list, both with an average of one million Google searches per month.

In the Premier League’s wake come La Liga, who have five players in the top 20, including Eden Hazard (823k) and Antoine Griezmann (673k), followed by Serie A and the Bundesliga (2) and Ligue 1 (1).

Most Searched XI

For the most searched XI, there’s a mixed set of nationalities; two players from England, Spain, Germany, and Portugal, with one-a-piece from France, Sweden and Austria.

Five of the eleven ply their trade in the Premier League, with two playing in the Bundesliga and Serie A, with one each from La Liga and Ligue 1.

In goal, we have Bayern Munich ‘keeper Manuel Neuer. The German stopper has an average of over half a million (550k) searches a month on Google, more than double that of his next European rivals, Dean Henderson and David de Gea (both 246k).

The defence is made up of two of Gareth Southgate’s England hopefuls; with Harry Maguire (450k) a dead cert to start in the heart of the backline – if he’s fit – and Trent Alexander-Arnold (246k) – if he’s picked – can at least claim to be the most-searched right back available to go to the tournament.

Sergio Ramos takes the other centre half berth and is most comfortably the most popular defender according to Google with 1.2m searches a month. The great irony is that the Spaniard, now 35, will not be heading to the tournament after failing to be selected by Spain boss, Luis Enrique. The defence is completed with Bayern Munich’s David Alaba at left back; the Austrian defender is inspected nearly half a million times each month (450k).

Onto the midfield and there’s a heavy Premier League presence as all three in the engine room play in England. Bruno Fernandes is easily the most searched midfielder and averages one million Googles per month. Following him in the midfield is German star Kai Havertz, the Chelsea youngster has three goals in 13 games for Die Mannschaft and roughly 823,000 searches. Making up the trio is Liverpool central midfielder Thiago, the Spanish star has been hit and miss in his first season in England but makes the XI, with 673,00 internet searches.

Finally, those up front are actually the top three most searched players. Cristiano Ronaldo, Kylian Mbappé and Zlatan Ibrahimović have a combined total of over 9 million enquiries made of them on the internet each month and are quite clearly some of the most talented players in Europe still.

Most Searched England XI

Let’s get one thing straight, whoever the England manager, Gareth Southgate, decides to pick, it’s clear England have an abundance of exciting players for the first time in quite a while.

In terms of the most-searched team ahead of the tournament, however, there are one or two surprise inclusions.

Four of the eleven play for Manchester United, two for Manchester City and Liverpool, one for Chelsea, Tottenham and Borussia Dortmund, respectively. 

In goal, a shock selection is Manchester United’s Dean Henderson. The young ‘keeper managed to gain some invaluable game-time in the United team towards the end of the season, resulting in more online searches of his name (246k) than any other goalie. The next closest to taking his crown was Nick Pope (110k), who’ll miss the tournament through injury, followed by usual number one, Jordan Pickford (74K).

In what is possibly the most hotly-contested spot, Trent Alexander-Arnold makes his way in at right back. The Liverpool full back – who has enjoyed a strong end to a difficult season –  has 246,000 searches a month which puts him well ahead of Chelsea’s Recce James, who was next on 201,000.

At left back, despite his strong resurgence over the past 12 months, Luke Shaw misses out to Ben Chilwell. The Chelsea defender, who has been ever present for the Blues this season, forces his way into the starting eleven with 201,000 searches.

The most Googled centre back pairing is two players who have both had excellent seasons for their respective clubs. Harry Maguire – who faces a race against time to be fit for the tournament after incurring an ankle injury toward the end of Manchester United’s season – secures a centre half spot with just under half a million searches. He’s positioned alongside his cross-city rival, John Stones, who has become a brick wall in Manchester City’s defence this year – he also has 450k searches each month.

Into the midfield, where Southgate is again blessed with a number of talented youngsters to pick from; none more so than Phil Foden. It’s been the breakthrough year for the Manchester City player, picking up 26 goals and assists in all competitions, meaning he puts himself at centre stage for Euro 2020 with 450k searches a month. That’s the same number as Jesse Lingard who has reinvented himself at West Ham United in the second half of the season – but will that be enough for him to get into the eleven? The final midfield berth is taken by Liverpool’s Jordan Henderson. It’s been a tough year for the former Sunderland player, having to fill in at centre back due to his club’s injury woes, but he makes his way into the most Googled England midfield with 201k searches, more than any other sitting player.

Up top and you really start to grasp Southgate’s serious selection struggles as England possesses an embarrassment of attacking riches. For the most searched forwards, however, it’s not as difficult a decision. The most searched forward was comfortably Jadon Sancho (823k) and is perhaps not surprising given he’s been the centre of transfer talk all season about a big-money move to Manchester United – as well as 36 goals and assists for Borussia Dortmund. Next, making his way into the team, is Marcus Rashford, who has produced notably on and off the pitch over this past year. Not only with his goals for his club, Rashford became a key political figure over the past 12 months, successfully campaigning for the UK government to offer free school meals to children over the holidays – partly resulting in 673k searches of his name a month. That’s the same number England’s captain and talisman Harry Kane has amassed each month too, the Spurs star has 34 in 53 games for his country, as well as a Golden Boot to his name at the 2018 World Cup, as he figureheads this eleven.

That means there’s no room for the likes of Raheem Sterling, Mason Mount, Jack Grealish and Mason Greenwood who all miss out here.

Most & Least Searched Teams

Now analysing the most searched teams at the tournament, we looked at the average searches for all players in each squad present.

We can reveal that the most searched team is Portugal. Boasting household names such as Ronaldo, Bruno Fernandes and Bernardo Silva, it’s perhaps not too much of a shock to see A Seleção top of this list. Even so, they average 270k searches across their squad each month, making them the team we’re by far most interested in finding out more about.

The next most searched team is England – who average 244k searches each month. With most players in this squad plying their trade at some of the world’s biggest and best supported clubs, it’s reasonable to understand why England comes out as one of the most searched squads.

In third position sit Spain, as La Roja averaged around 217k internet searches of their players. This is mainly in part to the demand for knowledge of some of the young up-and-coming members of their squad. Ansu Fati of Barcelona averages one million searches, while Manchester City’s young star Ferran Torres racks up 450k.

Onto the least searched teams at the tournament now and those players that we weren’t interested in searching for as much…

Slovakia take the number one spot, as we can detail that their players only averaged 4000 searches each month. The Czech Republic were next with 5000, followed by Russia’s players who only averaged 6000 a month.

Who are you looking forward to seeing most at Euro 2020? Remember, you can shop classic kits over at scotts now!

Data 

You can view all the team’s players’ search volumes from the past 12 months here: https://docs.google.com/spreadsheets/d/1O4f3RSRL6mw-KbiSIdfeiLAXrTY3wFSSlmAFhu63gMQ/edit?usp=sharing 

Please note, data was taken from Google Keyword Planner and is average search volume from the each month from March 2020 – April 2021.

Celebrate the Euros and shop our Score Draw collection here.

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