Introducing: Lois Jeans

Fashion / October 8, 2020
by Olivia Mannix

This season, like every other, we look forward to bringing you some of the very best clobber you can get your hands on, and luckily for you, we’ve got a cracker lined up. We love it when we bag a new brand, and this week, we’ve got something extra special for you! Lois Jeans has joined the scotts family and is available to buy online and in stores.

Not familiar with the brand? Not to worry. Lois was born in Spain, back in 1962, and was one of the first European fashion denim brands to conquer the world. Lois began their journey with denim jeans that provided the perfect balance between comfort and style – a philosophy that today remains at the forefront of each and every one of their designs.

Having been a part of some of the most exciting eras, Lois was at the heart of the dance floor and we can confirm, their jeans really know how to move. Lois was a first and favourite of the movers and shakers of the 70s onwards, and we reckon Lois could be a huge hit with our audience too.

As the brand began its expansion, Lois became more colourful in their creations. They also introduced corduroy and plenty of flare. Lois ties perfectly into terrace fashion, and the brand’s prominence in the 1980s was a huge part of the rise of the football Casual. With British football clubs travelling abroad in the 80s, Lois was circulated around the globe and was immediately respected.

Having been created in Spain, the brand is now based in the denim capital of the world, Amsterdam. But don’t be fooled, just like the beginning, Lois is still crafted by the oldest tailor family in Spain. The brand continues to develop innovative products, both guiding and following world trends.

Check out our Lois Jeans range here.

Leave a Reply

Your email address will not be published. Required fields are marked *