London’s most iconic fashion brand, Aquascutum, has dropped a fresh collection

Fashion / March 5, 2020
by Olivia Mannix

Aquascutum is back! The historic fashion brand has arrived here at scotts and has dropped a fresh collection for SS20. This week we are welcoming the iconic check belonging to one of the biggest names in the terrace subculture.

London has always been an innovative environment for fashion and when John Emary introduced Aquascutum to the world in the 19th century, the brand immediately shot to the top. From creating the first successful waterproof wool to supplying functional trench coats during the war and beyond, Aquascutum has grown to become a stellar terrace brand that we all know and love.

Terrace fashion found its feet in the 1970s. As football’s popularity continued to swell, young fans travelled across the globe and picked up new and unique sportswear items along the way. This subculture soon developed a unique style and along with the likes of Diadora, adidas Originals and Ellesse, Aquascutum became a core brand. Instantly, the classic check resonated with the casuals and the unforgettable Abbott Club Check Cap along with various shirts, jumpers, and macs became a huge hit.

Through the use of high-quality fabrics and developments in design, the brand has continued to evolve and produce a multitude of products that have been worn by virtually everyone. This season, heritage and classic styles will become wardrobe staples. Aquascutum continues to create timeless pieces, all featuring iconic Aquascutum traits, with the addition of seasonal styling. 

With the launch of Aquascutum scotts, we have a top-notch selection of the very latest products for you to update your wardrobe. Whether you are looking to freshen up your everyday look or are planning ahead for a special occasion, Aquastcutum has your back. From polos and shirts to hoodies and tees, we have everything you will need for SS20, right here at scotts.

Check out Aquascutum here.

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